Nonprofit Administration and Management Commons^™

The Correlation Between Online Marketing Strategies And Fundraising Performance Of Nonprofit Organizations, Goran Orucevic

M.A. in Leadership Studies: Capstone Project Papers

Through primary and secondary data collection, this research explores the correlation between online marketing strategies and fundraising performance of small nonprofits. The purpose of this research was to identify the needs and challenges of small nonprofit organizations' marketing departments, in order to create a new marketing strategy that would help them reach their goals. The study identified several problems which small nonprofits commonly face. As a result, a new Influencer Marketing Platform has been designed, with an intent to solve the issues of volunteer based or part-time marketing staff, the lack of budgets for promotional campaigns, and the inability to …

Clients As Voting Board Members: A Mixed Methods Examination Of San Diego County Nonprofit Human Services Organizations, Elaine Marie Lewis

Dissertations

The literature suggests that thoughtful board composition generates more strategic and thoughtful policymaking. This study examined one aspect of board composition that is frequently cited as a source of more strategic and thoughtful policymaking: clients as voting members.

This study used descriptive and inferential statistics to examine the prevalence of, and the factors associated with clients participating as board members of human services nonprofit organizations in San Diego County. Through a review of the most recent 12 months of board meeting notes, this study also explored the level of participation of two clients on the board of directors of one …

When Worlds Collide: Bringing The Native/Indigenous Transnational Nonprofit Leader To The Conversation, Christina E. Mitchell

Dissertations

Transnationals have long been a subject of academic discussion. Described differently according to discipline and study, the primary characteristic of transnationals is that they cross borders in support of a broad range of purposes, including advocacy and service provision, and profession and research. While not explicitly engaged within the nonprofit conversation up to this point, transnationals do have an implicit association with the nonprofit sector. This dissertation locates the transnationals in the nonprofit sector bringing a particular type of transnational into the nonprofit conversation: the native/indigenous transnational nonprofit leader. Based on findings of an exploratory case study, this leader is …

Spinning Straw Into Gold: A Study Of Resource Creation, Flow, And Conversion In A Nonprofit Collaboration, Elizabeth A. Castillo

Dissertations

Throughout history people have joined together to improve their individual lives. In the modern era, organizations often work cooperatively to enhance their efficiency and effectiveness. Collaborating organizations in the nonprofit sector are increasingly expected to produce system-level change as well. This collective impact approach is under-theorized and therefore not consistently actionable. A central puzzle is how formal nonprofit collaborations acquire resource inputs and transform them into outputs, outcomes, and impact while producing financial returns to sustain the backbone organization. Resource dependence theory is sometimes proposed as an explanatory framework, yet it does not explain the generation of a double bottom …