Nonprofit Administration and Management Commons^™

Factors Affecting Web-Based Social Service Referral Technology Adoption In The Nonprofit Sector, Elizabeth A. Hutton

Master's Projects

Nonprofits play a significant role in providing social services that increase communities' overall well-being (Ressler et al., 2021; Reckhow et al., 2019; Smith & Phillips, 2016), and adopting new technologies helps promote these positive outcomes (Hackler & Saxton, 2007). However, with new technologies emerging at a pace few nonprofit organizations can keep up with, how do nonprofit leaders decide which technologies to adopt given their limited resources? This study seeks to understand what factors affect nonprofit leaders' technology adoption decision-making. Online referral platforms are not new in health or homeless organizations. Web-based coordinated social service referral tools are more recently …