Nonprofit Administration and Management Commons^™

An Imc Approach To Building Trust Among Nonprofit Donors, Catherine A. Romaine

Honors Theses

This thesis explores the role of a holistic Integrated Marketing Communications strategy within the nonprofit sector. The research aims to identify the effectiveness of different marketing communication tactics in soliciting donations for nonprofit organizations. It examines the influences and motivations of donors when choosing one organization over another for their monetary contributions. The thesis investigates the impact of specific integrated marketing strategies in building and maintaining relationships with different stakeholders such as donors, volunteers, and employees.

Through a literature review of successful nonprofits and missteps within the sector, this thesis identifies various factors that contribute to nonprofit marketing success, including …

How Museum Utilize Social Media On Communication, Jiake Han

School of Professional Studies

With the development of Internet, social media became more and more popular among people. Many industries realize the importance of social media in business. Traditionally, museum concentrates more on personal visual experience, which is hard to be replaced by online media. However, museums now also put more concentrate on social media platform because it expands the way of engagement. Especially, for Coronavirus, many organizations including museums have to close. Therefore, museums have to depend more on social media platforms to communicate with audiences. This research aims at finding how different kind of social media help museum communicate and engage with …

An External Communication Audit Of The Kentucky Arts Council: An Analysis Of The Publications Distributed By A State Agency, Jess N. Kropczynski

MPA/MPP/MPFM Capstone Projects

Problem

The specific objective of the audit is to conduct a formal examination of how the Kentucky Arts Council (KAC) is communicating with target authorizing groups outside of KAC, such as artists, arts administrators, educators, media and legislators.

Research Strategy

The external communication audit is an instrument used to gauge authorizers’ feedback on the publications distributed regularly by the agency. This audit is designed to paint a picture of the current communication patterns, policies, practices, capabilities and needs in order to make informed recommendations for the improvement of communication. The specific research question guiding this audit is: How effective are …