Marketing Commons^™

How Digital Versus Non-Digital Modes Of Food Ordering Influence Menu Healthfulness Perceptions And Food Choices, Annika Abell

USF Tampa Graduate Theses and Dissertations

Do digital devices change the way we think? Recent news reports and studies in education and psychology suggest that using modern internet technology affects our cognitive abilities. Modern technology is part of our daily lives and has facilitated communication. As technology has also changed the ways consumers order foods, the present research aims at investigating how the presence of different types of technology in a food choice context might influence food perceptions and choices. Touch-screen tablets or kiosks are becoming widely available in casual dining and fast-food restaurants. In addition, through collaborations with tech-giants like Uber Eats and Amazon, an …

The Impact Of Digital Marketing Decisions On Market Outcomes In Residential Real Estate, Denise Hunter Gravatt

USF Tampa Graduate Theses and Dissertations

In the competitive and fast-paced industry of residential real estate, digital marketing strategies must effectively meet the information needs and demands of the industry’s three key stakeholders: buyers, sellers, and agents. Digital house hunting is the predominant search strategy for prospective homebuyers who scour the Internet looking for homes to purchase. Property sellers and real estate professionals, whose shared end-goal is to transact a successful sale, must discern which digital marketing choices are optimal for marketing for-sale properties online in the digital channels where buyers are searching.

A 2008 settlement agreement between the Department of Justice and the National Association …