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Adaptation Of Small And Medium-Sized Enterprises In The Food Sector During The Pandemic: Position The Brand As Part Of The Community, Hardian E. Nurseto, Nila A. Windasari, Prasanti W. Sarli
Adaptation Of Small And Medium-Sized Enterprises In The Food Sector During The Pandemic: Position The Brand As Part Of The Community, Hardian E. Nurseto, Nila A. Windasari, Prasanti W. Sarli
Journal of Global Business Insights
This study explains how small and medium-sized enterprises (SMEs) in the food sector adapted during the pandemic. In-depth, semi-structured, hybrid interviews were conducted with fifteen SME owners in the food sector in Bandung, Indonesia. The study describes five business adaptation strategies using service-dominant logic (S-DL) and structural-functionalism theory: (a) relationship adaptation with suppliers and landlords, (b) employee adaptation, (c) product and sales adaptation, (d) operations adaptation, and (e) promotion adaptation. Findings show a holistic view of actor involvement in the business adaptation process linked to altruism, in which the business and all actors (i.e., suppliers, landlords, customers, employees, government, online …
Alternative Modes Of Entry And Unexpected Events In Franchising, Alexander Rosado-Serrano, Antonio Navarro-García
Alternative Modes Of Entry And Unexpected Events In Franchising, Alexander Rosado-Serrano, Antonio Navarro-García
Journal of Global Business Insights
Store-in-store franchising or corner franchising is the application of a franchise format within another business, such as big box retailers, supermarkets, and gas stations; and pop-up stores are temporary store formats opened in shopping malls or other venues for a short period. Despite the regular application of these strategies by franchisers, the academic literature on store-in-store franchising and pop-up stores is relatively limited. There is a particular need after the COVID-19 outbreak to construct new lenses through which to explore how these modes of entry adapt to the new environment of business interruptions and border closures. Motivated by this research …
Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte
Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte
University of South Florida (USF) M3 Publishing
This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:
- Part 1: Hospitality and Tourism
- Part 2: Marketing, E-marketing, and Consumer Behavior
- Part 3: Management
- Part 4: Human Resources Management
- Part 5: Retail Management
- Part 6: Economics
- Part 7: Accounting and Finance
- Part 8: Sustainability and Environmental Issues
- Part 9: Information Technology
ISBN: 978-1-955833-03-5
Hospitality and Tourism
- Significance of VR in the spa: A spatial analysis
- Irini Lai Fun Tang, Schultz Zhi Bin Xu, and Eric Chan
- Social media marketing in rural hospitality and tourism destination research
- Samuel …