Open Access. Powered by Scholars. Published by Universities.®
Management Information Systems Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Management Information Systems
Understanding The Adoption Behavior Of Indian Consumers: The Key To Enhance The Diffusion Of Personal Computers, Chitra Krishnaswamy
Understanding The Adoption Behavior Of Indian Consumers: The Key To Enhance The Diffusion Of Personal Computers, Chitra Krishnaswamy
Communications of the IIMA
The market for personal computers, particularly in the household segment, is burgeoning on account of the liberalization, privatization and globalization measures initiated by Government of India. Consequently competition to win over the PC market has intensified. This scenario has enhanced the need for understanding the adoption behavior of the personal computer which would enable marketers to arrive at strategies corresponding to the target markets socio, economic, political, cultural and competitive setting at the macro level and adopter-centered approach at the micro level. This study is based on the collection of primary data from 335 adopters of personal computers and 165 …
Early To Adopt And Early To Discontinue: The Impact Of Self-Perceived And Actual It-Knowledge On Technology Use Behaviors Of End Users, Rohit Aggarwal, David Kryscynski, Vishal Midha, Harpeet Singh
Early To Adopt And Early To Discontinue: The Impact Of Self-Perceived And Actual It-Knowledge On Technology Use Behaviors Of End Users, Rohit Aggarwal, David Kryscynski, Vishal Midha, Harpeet Singh
Faculty Publications
For organizations to achieve the benefits of new IT systems their users must adopt and then actually use these new systems. Recent models help to articulate the potentially different explanations for why some users will adopt and then continue using new technologies, but these models have not explicitly incorporated IT-knowledge. This is particularly important in contexts where the user base may be non-IT professionals—i.e. the users may vary substantially in their basic IT-knowledge. We draw upon psychology to argue that in situations where there is wide variance in actual IT-knowledge there will often exist U relationship between actual and self-perceived …