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Management Information Systems Commons™
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Full-Text Articles in Management Information Systems
Assessing The Impact Of Recommendation Agents On On-Line Consumer Unplanned Purchase Behavior, R. Eric Hostler, Victoria Y. Yoon, Zhiling Guo, Tor Guimaraes, Guisseppi Forgionne
Assessing The Impact Of Recommendation Agents On On-Line Consumer Unplanned Purchase Behavior, R. Eric Hostler, Victoria Y. Yoon, Zhiling Guo, Tor Guimaraes, Guisseppi Forgionne
Research Collection School Of Computing and Information Systems
Recommendation agents (RAs) have been used by many Internet businesses such as Amazon and Netflix. However, few authors have studied how consumer behavior is affected by those that make suggestions to online consumers based on their recent shopping behavior. Fewer still have examined the role that RAs play in influencing impulse purchasing decisions online. Our study developed a theoretical model to illustrate the impact of RAs on online consumer behavior. The model was tested through an online shopping simulation which used a collaborative filtering based product RA. Particular attention was paid to the effects of an RA on consumer behavior; …
Factors Influencing Successful Use Of Mobile Technologies To Facilitate E-Commerce In Small Enterprises: The Case Of Kenya, Patrick Kanyi Wamuyu, Manoj Maharaj
Factors Influencing Successful Use Of Mobile Technologies To Facilitate E-Commerce In Small Enterprises: The Case Of Kenya, Patrick Kanyi Wamuyu, Manoj Maharaj
The African Journal of Information Systems
This paper interrogates the suitability of Mobile Technologies to facilitate e-commerce in Kenyan Micro and Small Enterprises (MSEs). The study proposed a theoretical model and empirically tested it using a sample selected using proportionate stratified sampling within well-defined geographic clusters. The study revealed that, while there is massive use of mobile Internet Services (MIS), there is limited use of Mobile Money Transfer Services (MMTS) for B2B and B2C transactions as opposed to C2C and C2B e-commerce transactions. Results also indicated that utilizing MIS and MMTS, positively and significantly influenced organization’s performance through operational, transactional and interactional benefits. On the research …
Building Trust In Online Customers, George M. Coles, William J. Smart
Building Trust In Online Customers, George M. Coles, William J. Smart
George M Coles
Although significant progress has been made towards securing the Internet environment, many consumers remain reluctant to participate in making on-line purchases. Cyber- crime continues to have a negative influence upon the uptake and acceptance of E-Commerce by consumers. As a result commercial website operators are faced with the problem of overcoming user distrust in their systems. The main argument put forward in this study is that a consumer’s trust depends more upon traditional marketing strategies than it does upon their beliefs in the security of on-line systems. In many cases these issues have been overlooked by web developers and vendors …