Management Information Systems Commons^™

The Moderating Effect Of Media Naturalness On Motivating Language, James Cox

Theses and Dissertations

For decades, the research in communication in organizational behavior has focused on the reduction of uncertainty and consequently so has the research of leadership and computer mediated communication (CMC) (Salancik & Pfeffer, 1977; Sullivan, 1988). Because of this, many of the controversial issues and competing theories of CMC that have in good part centered around the topic of media choice in the context of task performance, which is a reflection of this narrow focus of CMC on uncertainty reduction. Therefore in order to study the more whole form of communication in motivation proposed by Sullivan (1988), a CMC theory is …