Management Information Systems Commons^™

A Study Of Merchandise Information And Interface Design On B2c Websites, Hui-Ming Kuo, Cheng-Wu Chen, Ching-Wen Chen

Journal of Marine Science and Technology

The convenience of the Internet make online shopping an ever more attractive option for customers. The B2C websites are one of the most popular and rapidly developing types of Internet shopping sites. This market begin to attract the attention of both local and international businesses. However, the online purchase process is often complicated, and many customers have difficulty with or even fail to complete the process. Information about the merchandise and the interface design can have a big influence on this kind of problem. In this study, we evaluate the information offered and the interface design of the shopping websites …