Management Information Systems Commons^™

Motivators And Inhibitors For Business Analytics Adoption From The Cross-Cultural Perspectives: A Data Mining Approach, Hokey Min, Bih-Ru Lea

Business and Information Technology Faculty Research & Creative Works

In the increasingly knowledge-based world economy, the multinational firm's success often hinges on its business intelligence capability nurtured by business analytics (BA). Despite the growing recognition of BA's role in enhancing the firm's intellectual capital and subsequent competitiveness, it is still unknown what truly motivates and inhibits BA adoption. This study aims to identify key influencing factors for BA adoption such as organizational characteristics, information security/privacy, and information technology maturity (knowledge level). In so doing, this study employed data mining and data visualization techniques to develop specific patterns of BA adoption practices based on a combined sample of 224 Korean …