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Full-Text Articles in Management Information Systems
Smart Living With Artificial Intelligence -- Potential Impact Of Artificial Intelligence On Mental Well-Being, Weiyu Wang
Masters Theses
"Artificial Intelligence (AI) will result in job replacement and job elimination. Some AI technologies, such as self-driving vehicles, have the potential to disrupt existing industries. Self-driving trucks may replace the 3.5 million truck drivers in the US. Scholars at Oxford University estimated that no less than 47% of American jobs and 54% of those in Europe are at a high risk of being taken over by machines. Routine, repetitive, and predictable jobs are expected to be automated (Siau, 2018). Although new jobs will be created, the unemployment rate may go up in the short term and the emergence of a …
Values Of Artificial Intelligence In Marketing, Yingrui Xi
Values Of Artificial Intelligence In Marketing, Yingrui Xi
Masters Theses
“Artificial Intelligence (AI) is causing radical changes in marketing and emerging as a competent assistant supporting all areas of the marketing field. The influences and impacts AI has created in various marketing segments have aroused much interest among marketing professionals and academic scholars. Comprehensive and systematic studies on the values of AI in marketing, however, are still lacking and the existing literature fragmented. This research provides a comprehensive review of the existing literature in the relevant fields as well as a series of systematic interviews using the Value-Focused Thinking approach to understand the values of AI in marketing. This research …