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Management Information Systems Commons™
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Full-Text Articles in Management Information Systems
A Systems Analysis Experiential Case Study: Repeatable Real World Problem Solving, Priscilla Arling, C. Deeter, H. Eggers
A Systems Analysis Experiential Case Study: Repeatable Real World Problem Solving, Priscilla Arling, C. Deeter, H. Eggers
Scholarship and Professional Work - Business
Many business schools today are emphasizing experiential education, particularly in undergraduate instruction, where students often have had limited exposure to business settings. While a business problem can be presented in the form of a written case study, real world projects for external clients are increasingly being incorporated into the classroom. However finding suitable clients and projects for multiple student teams each semester can be difficult.
Virtual World Affordances: Enhancing Brand Value, Sora Park, Fiona Fui-Hoon Nah, David Dewester, Brenda Eschenbrenner, Sunran Jeon
Virtual World Affordances: Enhancing Brand Value, Sora Park, Fiona Fui-Hoon Nah, David Dewester, Brenda Eschenbrenner, Sunran Jeon
Scholarship and Professional Work - Business
Virtual worlds are three-dimensional, computer-generated worlds that are a natural extension of the existing Internet. Although many businesses are jumping on the bandwagon to maintain a presence in virtual worlds, there is no well-established knowledge or theory to guide businesses in their involvement in these environments. In this paper, we identify affordances in the virtual worlds that can be used to increase the state of flow experienced in a business virtual site, which in turn may enhance brand equity, or the perceived added value of a brand to customers. We present a conceptual model that can be used to guide …