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Understanding Digital Inequality, J.J. Po-An Hsieh, Mark Keil, Arun Rai Jan 2005

Understanding Digital Inequality, J.J. Po-An Hsieh, Mark Keil, Arun Rai

Computer Information Systems Faculty Publications

Digital inequality is one of the most critical issues in the knowledge economy. Governments, businesses, and the public have devoted tremendous resources to address such inequality, yet the results are inconclusive. Theoretical understanding, complemented with theory-based empirical assessment of the phenomenon, is essential to inform effective policy-making and intervention. The context of our investigation is a city government project known as the LaGrange Internet TV initiative that allowed all city residents to access the Internet via their cable TVs at no additional cost. We examine the residents’ acceptance behavior through the lens of the theory of planned behavior (TPB), which …