Management Information Systems Commons^™

Essays Of The Visual Effects On Online Human Decision-Making And Data Science Applications, Jian-Ren Hou

Information Systems & Operations Management Dissertations

How human makes decisions online is an important research area in IS, many different techniques and online scenarios are used to probe into the related issues. In the first essay, this study investigates the crowdfunding platform. This study uses a deep neural network to extract the emotion metrics from the project images on the crowdfunding platform. The result shows that emotions in project images such as sadness and contentment can positively affect the performance of crowdfunding projects. This study also provides possible designs to change the emotions in the project images. In the second essay, this study investigates how to …