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Management Information Systems Commons™
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Full-Text Articles in Management Information Systems
2010 Ijbe Front Matter, Tamra Connor
2010 Ijbe Front Matter, Tamra Connor
International Journal for Business Education
- Editorial Board
- President's Letter
- SIEC-ISBE International
Importance-Performance Analysis Of Guest Entertainment Technology Amenities In The Lodging Industry, Anil Bilgihan Dr., Cihan Cobanoglu, Brian L. Miller
Importance-Performance Analysis Of Guest Entertainment Technology Amenities In The Lodging Industry, Anil Bilgihan Dr., Cihan Cobanoglu, Brian L. Miller
Hospitality Review
An assessment of how hotel guests view in-room entertainment-technology amenities was conducted to compare the importance of these technologies to how they performed. In-room entertainment technology continues to evolve in the hotel industry. However, given the multitude of entertainment products available in the marketplace today, hoteliers have little understanding of guests’ expectations and of which in-room entertainment-technology amenities will drive guest satisfaction and increase loyalty to the hotel brand. Given that technology is integral to a hotel stay, this study seeks to evaluate the importance and performance of in-room entertainment-technology amenities. Findings indicate that free-to-guest television (FTG TV) and high-speed …