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Shipboard Vs. Shoreside Cruise Operations, Mark R. Testa
Shipboard Vs. Shoreside Cruise Operations, Mark R. Testa
Hospitality Review
The cruise industry is a highly complex, but under-researched component of the hospitality industry. This article seeks to explore the paradoxical relationship between shipboard and shore side operations using the McKinsey 7S Framework, thereby providing a foundation for further inquiry. Recommendations are made for practitioners, and ideas are provided for future research.