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Full-Text Articles in Fashion Business
Fashion And Sustainability: Consumption And Shared Responsibility, Jie Gao Fowler, Timothy Reisenwitz, Rongwei Chu
Fashion And Sustainability: Consumption And Shared Responsibility, Jie Gao Fowler, Timothy Reisenwitz, Rongwei Chu
Atlantic Marketing Journal
Indulgence in fashion has been indispensable in modern societies, as it is a crucial device for self-image and identity construction. With the advanced technology and globalization of production, the fashion industry has skewed towards fast fashion, making the latest trends available to mass consumers at affordable prices. This research aims to examine how Chinese consumers perceive sustainable consumption in the context of fashion. We endeavor to explore the factors that influence the engagement of sustainable consumption. This study aims not to argue whether sustainable fashion should mobilize or replace the current fashion system but to provide evidence on consumers' perception …
Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg
Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg
Chancellor’s Honors Program Projects
No abstract provided.