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Full-Text Articles in Fashion Business
Brand Personality And Sexuality Levels Of Luxury Advertisements, Alyssa Dana Adomaitis, Diana Saiki
Brand Personality And Sexuality Levels Of Luxury Advertisements, Alyssa Dana Adomaitis, Diana Saiki
Publications and Research
This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products with limited research on its influence on the consumer. A sample of 1266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement that featured a same-gendered model at one of four levels of sexuality (fully clothed to nude). The results indicated less sexuality in luxury advertisements was …
The Attack On Blackness In Fashion, Brian H. Berry
The Attack On Blackness In Fashion, Brian H. Berry
Student Publications
This paper identifies specific and general instances of anti-black sentiment in the fashion industry across the Western world, in order to demonstrate how the actions and rhetoric of this industry equates to an all out assault on blackness and black culture, despite the contemporary acceptance and commodification of some of its elements. Next, an analysis is conducted into the overall effect this trend has on black life and psyche in today’s world. Finally, the paper suggests specific changes that must be made in order to reverse and correct this trend.