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Full-Text Articles in Fashion Business

Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin Jul 2016

Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin

Ellen C. McKinney

With the advent of Internet technologies, consumers today have extensive opportunities to evaluate products online. Because “consumer reviews, word-of-mouth on the products, could be the most powerful force in the market place” (Silverman, 1997, p. 34), investigating consumer reviews is crucial to understand potential aspects of clothing that consumers may use to evaluate clothing fit. Given that apparel is a highly body-related product, the body-absent online apparel shopping environments is problematic for consumers’ fit problems and sizing inconsistency. Indeed, 62% of women could not find clothing that fit well, and 57% of women did not fit into today’s standard sizes …


Teaching Apparel Pattern Completion Through Instructional Scaffolding, Ellen C. Mckinney, Erin M. Monfort-Nelson Jul 2016

Teaching Apparel Pattern Completion Through Instructional Scaffolding, Ellen C. Mckinney, Erin M. Monfort-Nelson

Ellen C. McKinney

"Similar to the scaffolding used in construction to support workers as they work on a specific task, instructional scaffolds are temporary support structures faculty put in place to assist students accomplish new tasks and concepts they could not typically achieve on their own."


Teaching Apparel Pattern Completion Through Instructional Scaffolding, Ellen C. Mckinney, Erin M. Monfort-Nelson Jul 2016

Teaching Apparel Pattern Completion Through Instructional Scaffolding, Ellen C. Mckinney, Erin M. Monfort-Nelson

Ellen C. McKinney

"Similar to the scaffolding used in construction to support workers as they work on a specific task, instructional scaffolds are temporary support structures faculty put in place to assist students accomplish new tasks and concepts they could not typically achieve on their own."


Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin Jul 2016

Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin

Ellen C. McKinney

With the advent of Internet technologies, consumers today have extensive opportunities to evaluate products online. Because “consumer reviews, word-of-mouth on the products, could be the most powerful force in the market place” (Silverman, 1997, p. 34), investigating consumer reviews is crucial to understand potential aspects of clothing that consumers may use to evaluate clothing fit. Given that apparel is a highly body-related product, the body-absent online apparel shopping environments is problematic for consumers’ fit problems and sizing inconsistency. Indeed, 62% of women could not find clothing that fit well, and 57% of women did not fit into today’s standard sizes …


Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin Jul 2016

Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin

Ellen C. McKinney

With the advent of Internet technologies, consumers today have extensive opportunities to evaluate products online. Because “consumer reviews, word-of-mouth on the products, could be the most powerful force in the market place” (Silverman, 1997, p. 34), investigating consumer reviews is crucial to understand potential aspects of clothing that consumers may use to evaluate clothing fit. Given that apparel is a highly body-related product, the body-absent online apparel shopping environments is problematic for consumers’ fit problems and sizing inconsistency. Indeed, 62% of women could not find clothing that fit well, and 57% of women did not fit into today’s standard sizes …


Teaching Apparel Pattern Completion Through Instructional Scaffolding, Ellen C. Mckinney, Erin M. Monfort-Nelson Jul 2016

Teaching Apparel Pattern Completion Through Instructional Scaffolding, Ellen C. Mckinney, Erin M. Monfort-Nelson

Ellen C. McKinney

"Similar to the scaffolding used in construction to support workers as they work on a specific task, instructional scaffolds are temporary support structures faculty put in place to assist students accomplish new tasks and concepts they could not typically achieve on their own."