Fashion Business Commons^™

Effects Of Website Environmental Cues On Consumers’ Response And Outcome Behaviors, Eunju Yoon

College of Education and Human Sciences: Dissertations, Theses, and Student Research

Mehrabian and Russell (1974) developed the Stimulus-Organism-Response (S-O-R) model in environmental psychology. This model is used to examine the effects of physical stimuli on human emotions and response behaviors. The development of the Internet and electronic commerce has spurred interest in online shopping research. The S-O-R model has been applied widely to examine consumers’ emotions and responses towards online website stimuli (Eroglu, Machleit, & Davis, 2001; Eroglu, Machleit, and Davis, 2003; Menon & Kahn, 2002; Richard, 2005).

The main objective of this study was to examine the effects of website environmental cues on the consumer’s affective (i.e., hedonic attitude) and …

The Effect Of Personal Scandal On Celebrity Athletes And Shopper’S Purchase Intentions And Attitude Favorability, Mary A. Graham

Theses and Dissertations--Retailing and Tourism Management

Athletes have become more than sports professionals; they are million dollar investments for brand images. Businesses worldwide have transitioned old promotional schemes to athlete endorsements and have experienced positive reactions to the public change. Athletes connected with consumers on a heroic level and translated the brand’s message to purchasers through the theory of transference of affect (White, Goddard, & Wilbur, 2009). Subsequently, there had been an equal rise in the caution businesses exercised as several athletes found occupancy in negative press. Those involved in scandals posed reputational risks for businesses and could reduce positive transference to consumers. The purpose of …