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Full-Text Articles in Fashion Business
Effects Of Website Environmental Cues On Consumers’ Response And Outcome Behaviors, Eunju Yoon
Effects Of Website Environmental Cues On Consumers’ Response And Outcome Behaviors, Eunju Yoon
College of Education and Human Sciences: Dissertations, Theses, and Student Research
Mehrabian and Russell (1974) developed the Stimulus-Organism-Response (S-O-R) model in environmental psychology. This model is used to examine the effects of physical stimuli on human emotions and response behaviors. The development of the Internet and electronic commerce has spurred interest in online shopping research. The S-O-R model has been applied widely to examine consumers’ emotions and responses towards online website stimuli (Eroglu, Machleit, & Davis, 2001; Eroglu, Machleit, and Davis, 2003; Menon & Kahn, 2002; Richard, 2005).
The main objective of this study was to examine the effects of website environmental cues on the consumer’s affective (i.e., hedonic attitude) and …