Fashion Business Commons^™

How Awareness Levels Of Environmental And Ethical Risks Affect Consumer's Perceptions Of Fast Fashion, Antonina Stragapede

Honors Theses

The fast fashion industry is known for its low prices, quick inventory, and its ability to keep up with runway styles. Yet, the amount of risk that comes along with their processes has been kept hidden. The lenient policies in international countries have given the fast fashion industry leverage to create tons of dangerous carbon emissions, as well as keep labor at an inhumane level. The point of our study was to try to create awareness of both ethical and environmental risks through a randomly distributed intervention. Participants were also encouraged to take part in our longitudinal study to determine …

Crisis Response In The Global Supply Chain Of The Fashion Industry, Caitlyn Arce

CMC Senior Theses

The fast fashion industry has developed a supply chain that optimizes profits by manufacturing garments from developing countries at extremely low costs. With consumer preferences pressuring brands to produce new cheap trends and products at rapid speed, the brunt of the costs is placed in countries where managers, suppliers, and governments turn a blind eye for the sake of economic stability and development. In moments of crisis, key players have chosen to respond in ways that reflect their priorities and incentives. Brands have reflected in their decision-making the influence of consumer demand and sensitivity to media through the risk of …

Fast Fashion From A Buddhist Perspective, Elizabeth Mclaughlin

HON499 projects

The connection between Buddhism and fast fashion is not immediately apparent, nor is it a particularly well-researched area. However, the topic of consumption underlies both topics, relating to each in markedly different ways. Buddhist precepts outline practices of mindful and sustainable consumption within limited means; fast fashion fosters consumption on a massive, global scale. The work of Ernst Friedrich Schumacher, a man with a career in economics that was aided by great concern for the survival and success of humankind, offers clarity to the conversation about Buddhism and fast fashion. He pioneered the field of Buddhist economics, which seeks to …

How Covid-19 Has Accelerated The Shift Towards A More Sustainable Fashion Industry, Samantha Frances Casey

Undergraduate Honors Theses

Sustainability in fast fashion is a pertinent issue as the fashion industry is one of the most environmentally damaging industries. Fashion retailers have started to integrate sustainability initiatives, but consumer preference is vital to making firms change their practices. As the COVID-19 pandemic hit the world in 2020, worldwide lockdowns exposed the fragility of the consumer-driven fast-fashion business model. This thesis will examine how COVID-19 has and will continue to impact sustainability in the fashion industry. More specifically, this thesis will examine the implications of consumer sustainability preferences brought about by the pandemic. These implications accelerate the preexisting sustainability trends …

The Apparel Industry And The Lasting Impact Of Fast Fashion, Katelyn Collison

Marketing Undergraduate Honors Theses

Personal style is how everyone expresses their individuality and personality; there is nothing inherently wrong with wanting to buy clothes to do that. The issue arrives when big corporations take advantage of this and sell products to consumers that end up hurting rather than healing. It is often forgotten how much of an impact big business has on our everyday lives; they can affect our economy, our atmosphere, or even our daily interactions. Customers are beginning to realize that there are positive and negative consequences to their purchases. On one hand, shopping is a great way to boost the economy, …

Comparative Analysis Of Azo Dye Restriction In The International Textile Industry, Kayla Demark

Apparel Merchandising and Product Development Undergraduate Honors Theses

Azo dyes are the most used type of dye in the textile industry. Some of these dyes have the potential to be extremely toxic to both human health and the environment. While regulations of these dyes vary across the world, it is suggested that not enough is being done to protect consumers and the environment from potentially harmful azo dyes (Rawat et al., 2016). It is the responsibility of apparel companies to ensure that their products that contain azo dyes are safe for consumers.

The purpose of this study was to understand how azo dyes and their by-products are restricted …

The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen

CMC Senior Theses

This paper analyzes how fast fashion has impacted future trends of the fashion industry. Due to globalization, the fast fashion industry has been able to create new norms of over-consumerism and international labor. Because of this, the fast fashion industry is able to mass produce in a way consumers have never seen before, in addition to making it all at extremely low prices. However, fast fashion brands are only able to mass produce cheap goods through unethical methodologies; these methodologies include unsustainable materials and practices, inhuman labor conditions and wages, and by making sizes that exclude bigger bodies. Consumers are …

Ethical Use Of Beauty In Advertising, Koca Chan

Honors Theses and Capstones

The use of beauty images in advertising has been generally deemed to be unethical in society, based on the general negative presupposition in modern western culture. The ethicalness of the display of high standards of beauty in advertisements is especially controversial and questionable in the advertising industry. Advertising watchdogs, social groups, and individuals have investigated the possibility of banning the display of high standards of beauty to be displayed in advertisings and publications. This paper argues that image advertising of high beauty standards may not be necessarily unethical in all situations. And under certain conditions, by considering and combining image(s) …

Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg

Chancellor’s Honors Program Projects

No abstract provided.