Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Fashion Business
The True Cost: The Bitter Truth Behind Fast Fashion, Zeynep Ozdamar-Ertekin
The True Cost: The Bitter Truth Behind Fast Fashion, Zeynep Ozdamar-Ertekin
Markets, Globalization & Development Review
The True Cost is a documentary about the clothes we wear, the people who make them and the impact the industry has on the environment, the society, and the workers. It shows us the dark and grim side of global fast fashion supply chain. The review provides the main highlights of the film and summarizes the human, social and environmental costs of the industry. A number of counter-examples are included to show how people can make a difference and there can be a better way of making clothes. The current fast fashion model is all about profit. It does not …
The Impact Of Ethical Concerns On Fashion Consumerism: A Review, Lena Cavusoglu, Mourad Dakhli
The Impact Of Ethical Concerns On Fashion Consumerism: A Review, Lena Cavusoglu, Mourad Dakhli
Markets, Globalization & Development Review
Ethical and sustainable business practices have become some of the most significant concerns in the highly globalized fashion industry. Firms in this multi-billion dollar industry are taking these concerns seriously, and are carefully monitoring and responding to consumers’ actions that can range from expressing displeasure via social media to holding protests or even calling for boycotts of certain brands and firms. In this paper, the first output from a larger project on ethics of fashion, we review the extant literature on the ethical aspects of the global fashion system; and set the stage for further empirical and conceptual work.
An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta
An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta
The Qualitative Report
Green products are increasingly becoming popular in India as a fashion statement. Yet, limited attention has been given to understand why users of green products associate themselves with green brands in India. Therefore, the purpose of this study is to investigate the applicability of brand personality to green products. Thematic analysis of semi-structured interviews and focus group discussions of green product consumers revealed six dimensions of green brand personality (GBP). GBP is a set of human characteristics associated with a green brand. By focusing on the green brand personality dimensions discovered in this paper, marketing managers can better understand why …
Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin
Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin
Markets, Globalization & Development Review
The fashion industry today is trapped in a competitive cycle of shorter and faster sales and production periods, requiring continual changing of styles, frequent renewal of products, and speed of availability. This high speed of the current fashion system has both positive and negative outcomes on the environment, the workers and the society. The purpose of this study is to provide a more comprehensive and macro perspective on speed, by acknowledging the conflicting perspectives of different stakeholders, focusing mainly on institutional actors. Ethnography, with emphasis on participant observation and interviews, was used as a research method, supported by secondary data …