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Articles 1 - 5 of 5
Full-Text Articles in Fashion Business
M'Mmm, Branding: Marketing, Music, And Merchandise, Miaojian Zheng, Paul Z. Armstrong, Hannah Neeley, Emily Keene
M'Mmm, Branding: Marketing, Music, And Merchandise, Miaojian Zheng, Paul Z. Armstrong, Hannah Neeley, Emily Keene
Collin College Undergraduate Interdisciplinary Student Research Conference
Panel Chair: Lisa Roy-Davis
Papers Presented:
"Personality or “Impersonality”? A Case Study of a Niche Luxury Brand’s Online Emotional Branding Strategies" by Maiojian Zheng
"Confront the Ethical Issue: The Luxury Industry's Lack of Transparency An Ethical Ad Campaign of Maison Marton Margiela" by Maiojian Zheng
"The Future of the Fashion Industry" by Paul Z. Armstrong
"Beauty Standards: An Historical Exploration" by Hannah Neeley
"The 1950s: American Fashion at Midcentury" by Emily Keene
Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb
Hollywed: Product Placements In American Wedding Films, Charlotte A. Galamb
Student Scholar Showcase
My study examines wedding fashion product placement in feature films from 1989 to 2017. My research will provide a brief history of product placement as well as address expert’s understanding of the effectiveness of product placement. A study on fashions surrounding the year the film’s gown reached box offices will ask if films have a demonstrable impact on the wedding fashion industry.
How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen
How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen
Atlantic Marketing Association Proceedings
Previous research shows that the decisions retailers make about the retail environment influence the amount of time customers spend in retail stores and the total amount of money spent in the retail store (Turley & Milliman 2000). One recent example of a retailer’s efforts to influence customers through the retail environment is Walmart’s Project Impact. In 2009, Walmart embarked on a five year plan to remodel seventy percent of its stores (Gregory 2009). Based on feedback from customers, Walmart sought to change several aspects of the retail environment, including reducing clutter, reducing crowding, wider aisles, clearer sight lines, brighter stores, …
The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain
The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain
Atlantic Marketing Association Proceedings
While there is much focus on recycling household waste such as paper, plastic, and metal, there is less focused attention on the waste produced by clothing and textiles. As noted by Joung (2013), consumers dispose of clothes by recycling, donating to charities, or giving to friends and family. But when individuals are not motivated to do this or are unaware of recycling options, they simply discard unwanted clothing where it ends up in landfill sites.
Motives for recycling clothes can range from altruistic (e.g., donating to a clothing drive for the poor or victims of a natural disaster) to economic …
Merchandising Award Of Excellence Competition Entry, Dana Padgett
Merchandising Award Of Excellence Competition Entry, Dana Padgett
Undergraduate Research Conference
No abstract provided.