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Theses and Dissertations--Retailing and Tourism Management

2019

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An Evaluation Of The Performance Of Leggings Based On A Consumer Survey, Virginia Elizabeth Groppo Jan 2019

An Evaluation Of The Performance Of Leggings Based On A Consumer Survey, Virginia Elizabeth Groppo

Theses and Dissertations--Retailing and Tourism Management

The purpose of this research was to identify the legging features that athleisure consumers desire and the performance problems they frequently encounter. A non-probability sample (n=133) of college students who identified as female and wore leggings for non-athletic purposes were surveyed. The questionnaire was designed based upon examination of online product reviews and current complaints with legging products. The results of the survey were used to design and complete a laboratory evaluation. Laboratory samples and methods were then chosen to assess the performance qualities desired when purchasing leggings and the problems encountered when wearing leggings by the surveyed consumers. Three …