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Articles 1 - 4 of 4
Full-Text Articles in Fashion Business
Fashion Merchandising: An Augmented Reality, Naeha A. Sayed
Fashion Merchandising: An Augmented Reality, Naeha A. Sayed
Dissertations, Theses, and Capstone Projects
There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the …
Mapping How Culture In New York City And London Influences Respectively The Iconic Fashion Brands Of Kors And Mcqueen: A Case Study, Carol Brathwaite
Mapping How Culture In New York City And London Influences Respectively The Iconic Fashion Brands Of Kors And Mcqueen: A Case Study, Carol Brathwaite
Dissertations, Theses, and Capstone Projects
This thesis is an explanatory case study that applies geographic information systems (GIS) data, biographical data, and other secondary data. It includes mainly qualitative data collection and analysis; furthermore, the study examines quantitative data on the cultural events offered within each city. Overall, this case study adopts a theoretical perspective. The two individual cases (based on a multiple, holistic case-study design framework) of fashion culture in New York City and London, as per Michael Kors and Alexander McQueen respectively, represent ‘confirmatory cases or presumed replications of the same phenomenon’ (Yin 2014:59). Each describes the house’s fashion aesthetics as well as …
Black Models Matter: Challenging The Racism Of Aesthetics And The Facade Of Inclusion In The Fashion Industry, Scarlett L. Newman
Black Models Matter: Challenging The Racism Of Aesthetics And The Facade Of Inclusion In The Fashion Industry, Scarlett L. Newman
Dissertations, Theses, and Capstone Projects
The global fashion market is expanding every day, but often, the global fashion runways do not reflect that reality. On average, black models make up for six percent of models used on the runway during the fashion month calendar. This small percentage is also mirrored in advertisements and editorials featured in popular fashion magazines. In the 1970s, black models were met with great opportunities, and that success trickled down into the 1980s and the 1990s. As the 90s came to a close, top designers opted for an aesthetic that ultimately excluded models of color, but black models beared the brunt …
Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci
Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci
Dissertations, Theses, and Capstone Projects
We live in an age of fast fashion. Clothing is produced in greater volumes than ever before and the lifecycle of each garment keeps getting shorter and shorter. Many items are manufactured to be worn only one time and then thrown away—as disposable as a cup of coffee. There is much to be learned about our current fashion ecosystem by looking into the past. Beyond the garments themselves we must understand the larger historical and sociological context in which these articles of clothing were produced. How does the shopping environment shape the buying habits and fashion trends of an era? …