Fashion Business Commons^™

Augmented Reality In Fashion Retail: A Walmart Unlimited Study, Chloe A. Mcpherson

Apparel Merchandising and Product Development Undergraduate Honors Theses

As technology continues to evolve, augmented reality (AR) has become increasingly common within the retail and fashion industries. This study explored Gen Z consumers’ perceptions of immersive AR shopping experiences through Walmart Unlimited, an interactive digital shopping platform. The purpose of this research was to better understand how younger consumers respond to AR-enhanced shopping environments and whether these technologies influence attitudes toward convenience, engagement, and sustainability in retail.

A quantitative research design was used for this study. Participants completed the Walmart Unlimited shopping experience and then responded to a Qualtrics survey measuring areas such as immersion, satisfaction, ease of use, …

Modular Category Optimization For Substitutability: An Item-Level Approach, Medhansh A. Sankaran

Data Science Undergraduate Honors Theses

This thesis examines substitutability within Walmart apparel as a foundation for modular category optimization. Using large-scale item-level data, I develop an attribute-based framework that aggregates products to the fineline level, constructs a structured feature space, and identifies candidate substitute relationships through similarity-based matching within relevant merchandise groupings. The results show that Walmart item master data contains sufficient structure to support scalable substitute generation across a high-variety assortment. However, substitutability is not uniform: many item pairs exhibit high similarity but low observed demand transfer, indicating that structural similarity alone does not guarantee substitution. To address this, the framework is positioned within …

Make Fashion Circular: Extending Brand Loyalty By Extending The Life Of Garments, Madelyn Schillinger

Marketing Undergraduate Honors Theses

This research targets the fashion industry and its journey towards sustainability and circularity, specifically through the rise of clothing resale. It discusses the environmental impact of the overall fashion industry, as well as how secondhand shopping can offset the production of new items. This research also compares third party marketplaces with private, brand-operated resale platforms, exploring how each one benefits both the environment and consumers. Each resale model provides variety in user experiences, profits, and sustainability outcomes. These findings reveal that peer-to-peer platforms have helped normalize secondhand shopping, but brand resale initiatives have a greater control over sustainability and customer …

Sustainability: Buzz Word Or Future Of Fashion? Measuring The Feasibility Of Outright Sustainability Among Fast Fashion’S Biggest Agents, Ryan Miller

Apparel Merchandising and Product Development Undergraduate Honors Theses

Abstract

The fashion industry is currently experiencing unsustainable rates of pollution within its supply chains. The rapid increase in demand for short lead times perpetrated by large-scale retailers has led to hazardous practices negatively affecting both the environmental conditions and working conditions of producing countries. With this increased pressure, relationships between brands and suppliers have become untenable. Limited transparency and imbalanced power dynamics at the hand of the industry’s leading retailers require restructuring in order to build more sustainable and equitable supply-chain practices. Further, governmental regulation is currently limited in its capacity to enforce sustainable business practices on a global …

Go Green Or Go Viral?, Kimberly Silva-Nash

Supply Chain Management Undergraduate Honors Theses

Our society has been altered by the proliferation of social media. Viral marketing and influencer marketing have increased the amount of products that dramatically increase in popularity, in other words - go viral. These trend cycles have led to the consumption of businesses that are not as moral as they seem. Has society replaced the priority of buying from good-willed businesses with buying from businesses that give them that new trendiest item? Has society lost its morality in purchasing concerning these trends?

The Effect Of Contemporary Art On Fashion In Generation Z, Hayden Dewey, Hayden Claire Dewey

Apparel Merchandising and Product Development Undergraduate Honors Theses

This creative project takes a closer look at the dynamic relationship between Contemporary Art and fashion within the context of Generation Z. There is a noticeable influence Contemporary Art has on the fashion choices Generation Z makes, but a gap exists in scholarly exploration of this topic. This study aims to bridge this gap and investigate further the multifaceted influences of Contemporary Art on the fashion preferences and trends among Generation Z, mainly their preference for maximalism within their clothing choices.

Throughout this project, an analysis of Generation Z’s distinct attitudes towards fashion and art takes place, emphasizing their draw …

Influence Of Fashion Involvement And Product Presentation On Consumers’ Online Impulse Buying, Sydney Buford

Apparel Merchandising and Product Development Undergraduate Honors Theses

The buying and selling of goods online (e-commerce) has grown significantly in recent years and will continue to grow (Grand View Research, 2023). E-commerce platforms serve as an alternative environment to brick-and-mortar stores, providing customers with the opportunity to make impulse purchases. Due to this, it is important to understand the reasons why people make impulse purchases online. The purpose of this study was to examine the driving factors behind impulse purchase patterns within e-commerce platforms. Using the stimulus-organism-response theory, this study examined the impact of consumer characteristics and external stimulus on consumer’s impulse purchase behavior. In particular, the study …

Fast Fashion: Ethical Dilemmas And Suggestions For Change, Rachel Walden

Marketing Undergraduate Honors Theses

The fast fashion industry has grown immensely over the last decade, quickly capturing a large segment of the fashion industry as a whole. This industry is defined by a highly responsive and extremely cost-focused supply chain, allowing the curation of trendy and low-cost garments. These garments, while appealing to consumers for the stylish and affordability, are of poor quality and have short lifetime. The fast fashion model gives rise to serious environmental and social consequences, often contributing to high levels of air and water pollution, increased landfill waste, and unethical labor practices. The aim of this paper is to describe …

Genocide Dressed In Jeans: Does Sharing A Narrative About The Uyghur Population Alter Opinions About Fast Fashion, Danya Radhi

Marketing Undergraduate Honors Theses

One of the most cherished traditions on our University of Arkansas campus is the etching of names onto Senior Walk each year. On any given day, thousands of students stroll across these beautiful sidewalks as they venture to and from class. Dressed in the latest fashions from iconic brands such as Zara, H&M, and Nike, these students are far removed from the tragedy that has befallen the Uyghur population living in the Xinjiang province, 6,914 miles away. Evidence has been mounting that the Uyghur population has been suffering through massive displacement, forced labor camps, and atrocities that we cannot even …

Business Plan For Seamless Custom Clothing Designs, Bella Steketee

Marketing Undergraduate Honors Theses

The following Honors Thesis demonstrates a business plan for Seamless Custom Clothing Designs, an Artificial Intelligence platform that offers customers the ability to design their own clothing items to their preferred level of customization. All components of a start-up business operation are included.

Evaluating Garment Fit Perception For Pregnant Women During 1st, 2nd, Or 3rd Trimesters, Nelima Zipporah Barasa

Graduate Theses and Dissertations

During pregnancy, women experience diverse physical body changes as the pregnancy progresses through different periods. It has been noted that anthropometric changes occur during pregnancy in a non-linear manner and can be measured using 3D body scanners at various stages of pregnancy. The changes are diverse, and impact pregnant women's garment fit differently as the pregnancy progresses through each trimester. Pregnant women have experience in dressing their pre-pregnant bodies in stylish garments and would similarly want to dress fashionably when pregnant. This has led to the need for garments that can accommodate body changes comfortably and fashionably without losing the …

Sneakerhead Culture: Consumers And Their Ecological Consciousness, Maria Cervantes

Apparel Merchandising and Product Development Undergraduate Honors Theses

This thesis aims to investigate the unique subculture of “sneakerheads” and their buying behavior/attitudes, catering carefully to the Northwest Arkansas community and their small community. Sneakerhead culture has gained significant popularity in recent years, with decades of history to back up the phenomenon. Sneaker connoisseurs collect these glamourous, expensive, and rare footwear and are keepsakes of self-expression and identity formation. The study employs an ecological approach to their purchases and seeks to find whether retail and non-retail sneakerheads are conscious of their ecological footprint. The research methodology involves a questionnaire that is catered towards retail or non-retail employees based on …

Digital To Phygital: An Analysis Of How A Better Collaboration Between Interior Designers And Mobile App Developers Could Improve The Future Of Retail, Hayden Wyrick

Interior Design Undergraduate Honors Theses

Interior designers and mobile app developers equally play a role in the design of omnichannel retailing spaces (either within the physical or digital realm) where retailers and consumers interact with each other; yet they hardly work in tandem. Omnichannel retailing creates a seamless experience for consumers when interacting with a retailer and allows them to purchase items in a cross-channel setting. Consumer expectations of retailers’ omnichannel approaches are increasing, and therefore this study investigates two of the most successful retailers, Walmart and Amazon, through a qualitative approach of case studies, interviews, and public observations. This study intended to explore the …

Local Label: Why Localism Matters And A Business Plan To Address It., Sydnie Wilson

Marketing Undergraduate Honors Theses

The use of technology within business is evolving and increasing in necessity. As large businesses and corporations invest in research and development, innovations, and data analytics, the ability to serve customers more effectively and efficiently increases substantially. Local Label is a solution for this need.

Local Label is a mobile retail app that connects local consumers to all accessories, shoes, and clothes available at local retailers. The app would be a hub for local retailers to promote their apparel and accessories. Local Label leverages its marketing to be in sync with local events, special occasions, and holidays. The app’s front-face …

The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

The future of retail is all about catering to the consumer. To survive retail’s newest challenge, retailers must understand what’s shaping consumer demand.

Exploring Women’S Sizing Chart: A View Into Psychosizing, Patience Billingsley

Apparel Merchandising and Product Development Undergraduate Honors Theses

The apparel industry lacks a universal sizing system and has created tactics to group consumers under a few generic sizes. The inconsistency in sizing has led to a struggle of consumers trying to find pieces of clothing that are not only their size but fit their measurements as well. An analysis of the sizing charts of 5 different women’s clothing private labels ranging from sizes 0-16 within two major department stores was assessed. The sizing charts within each individual store were evaluated, and then compared to one another. After calculating the sizing differences, an average of both store A and …

Apparel Students' Perception Of Denim Quality In Relation To Price And Brand, Karli Haws

Apparel Merchandising and Product Development Undergraduate Honors Theses

The purpose of this study is to evaluate apparel students’ perception of quality in denim jeans based on the influences of price and brand. The following research objectives were developed:

1. To determine if apparel students’ perceptions of garment quality are affected by price and brand.

2. To determine how apparel students perceive quality in a garment.

3. To determine if price and brand are indicators of quality to apparel students.

Consumers Perception Of Quality For Ladies' Swimwear Based On Price And Brand, Jennifer Avila

Apparel Merchandising and Product Development Undergraduate Honors Theses

Consumers shop at multiple retailers for different needs. It is understood that many choose a retailer for an experience and others will shop at large discount retailer for the better savings aspect. These two retailers are constantly working on improving customer experience as well as trying to increase their sales. In a time where E-commerce is at an all-time high, these two retailers also need to consider how other retailers compare against them in different sales categories. Since March of 2020, the retail world shifted with COVID-19 disrupting the supply chain. As retailers solve ways to keep consumers content and …

How Do Virtual Social Media Influencers Affect Millennial And Gen Z Female Consumers’ Purchase Intention? A Comparison Of Fast Fashion Versus Luxury Fashion Brands, Lauren Bouvier

Graduate Theses and Dissertations

With the emergence and increasing prevalence of social media, the effectiveness of social media influencers (SMIs) is apparent in today’s fast-paced life. Virtual social media influencers (VSMIs), computer-generated influencers with a real human appearance, have gained popularity. The purpose of this study is to examine important VSMI’s characteristics that affect brand image and trust which lead to purchase intention (fast fashion vs. luxury fashion brand). Social exchange theory and source credibility model were adopted to develop a theoretical framework for the present study. Two Instagram ads were developed that included the post’s image and corresponding caption: VSMI endorsing H&M and …

Consumers' Perception Of Quality For Ladies' Swimwear Based On Price And Brand, Jennifer Avila, Laurie M. Apple, Lance M. Cheramie, Leigh Southward

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Consumers shop at multiple retailers for different needs, and it is understood that many choose a retailer for an experience and others will shop at another retailer for better savings. In a time where E-commerce is at an all-time high, retailers need to consider how they compare against online retailers in the apparel sector. In this study, three retailers were compared against one another since they are all swimwear competitors. As these retailers adjust to store and production shortages, it is important to understand how the quality of clothing will keep sales consistent. Consumers are likely to keep shopping at …

Exploration Of Small Fashion Retailers' Green Efforts In Supply Chain Management And Their Coping Strategies During Covid-19, Madison Huskey

Finance Undergraduate Honors Theses

The purpose of this paper is to explore the current business model of small fashion retailers and their green efforts in supply chain management based on the Six-R framework that consists of recycle, reuse, reduce, re-design, recovery, and remanufacture. This study also investigated the impact of COVID-19 on small fashion businesses. Qualitative data were gathered through in-depth interviews of owners/employees of four small fashion retailers that addressed sustainable supply chain management, customer segments, and challenges and barriers in green supply chain management, and the effects of COVID-19. Interview findings revealed that small fashion retailers are more likely to implement green …

Beautiful People: The Past, Present, And Future Of The Fashion Industry's Thin Ideal, Shane White

Graduate Theses and Dissertations

Negative body image among women has become an extremely relevant topic in the last decade. The “ideal” female body image and what a person should look like according to marketing and advertising has become a highly controversial issue. This project seeks to show how the fashion industry has, over centuries, shaped how people think they need to look and in today’s time and show how it has been a root cause of issues like body image complexes leading to negative self-perception, eating disorders, mental illnesses like anxiety, depression and addiction, and even suicide. Over the last three to four decades, …

Conscious Couture: Upcycling And Sustainable Style, Sara Wilson

Apparel Merchandising and Product Development Undergraduate Honors Theses

The fashion and apparel industry has become synonymously associated with wastefulness and pollution due to the high levels of production, consumption and disposal of the billions of garments produced globally each year. Throughout the industry, brands have continued to set sustainability goals for both efforts to reduce their environmental impacts as well as appeal to the ‘green’ consumer. The power that a consumer holds can be leveraged for driving sustainability related initiatives through an apparel market that is virtually available everywhere. Since the 1990s, the secondhand market has developed from simply an economically friendly place to purchase necessities, to its …

Comparative Analysis Of Azo Dye Restriction In The International Textile Industry, Kayla Demark

Apparel Merchandising and Product Development Undergraduate Honors Theses

Azo dyes are the most used type of dye in the textile industry. Some of these dyes have the potential to be extremely toxic to both human health and the environment. While regulations of these dyes vary across the world, it is suggested that not enough is being done to protect consumers and the environment from potentially harmful azo dyes (Rawat et al., 2016). It is the responsibility of apparel companies to ensure that their products that contain azo dyes are safe for consumers.

The purpose of this study was to understand how azo dyes and their by-products are restricted …

The Apparel Industry And The Lasting Impact Of Fast Fashion, Katelyn Collison

Marketing Undergraduate Honors Theses

Personal style is how everyone expresses their individuality and personality; there is nothing inherently wrong with wanting to buy clothes to do that. The issue arrives when big corporations take advantage of this and sell products to consumers that end up hurting rather than healing. It is often forgotten how much of an impact big business has on our everyday lives; they can affect our economy, our atmosphere, or even our daily interactions. Customers are beginning to realize that there are positive and negative consequences to their purchases. On one hand, shopping is a great way to boost the economy, …

How Companies Can Overcome The Barriers To Sustainability In The Fashion Industry, Madison Perreault

Finance Undergraduate Honors Theses

The primary intent of this paper is to explore existing case studies on the barriers to sustainability in the fashion industry as well as incorporate my own contributions by crafting and analyzing the results of a survey. This survey will give insight to the attitudes and behaviors of respondents towards sustainable fashion. I will also investigate government policies on this topic, or the lack thereof. Finally, I will offer my recommendation on how businesses can overcome the barriers to sustainability in the fashion industry.

Psychological Scene Gist And The Perception Of Sustainable Business Models Via Digital Media Audit, Shelby Hansen

Marketing Undergraduate Honors Theses

The technology space is giving rise to new business models that impact how we interact with companies, the causes we are interested in, and even our perception of how we process information. Within those contexts, I will be using the psychological concept of scene gist to explore the sustainable business model of clean beauty and investigate the technological ways that these companies interact with Gen Z consumers via social media. Gen Z consumers want to interact with companies who are socially responsible and who contribute to causes they believe in. The clean beauty trend is spearheading efforts to eliminate harmful …

Consumer Motivations And Perceived Value In Online Second-Hand Luxury Fashion Shopping, Murphy Brianne Aycock

Graduate Theses and Dissertations

The second-hand luxury fashion market is growing four times faster than the primary luxury fashion market and already represents a $24 billion market today (Beauloye, 2019; Siwak, 2020). Younger generations such as millennials and Gen Z are buying and selling preowned luxury products almost three times faster than any other age group (Beauloye, 2019). Digital selling platforms such as The RealReal and Vestiaire Collective are fueling the growth of the second-hand luxury fashion market (Beauloye, 2019). Despite the increased consumer interests and sales growth in the second-hand luxury fashion market, existing research has not concentrated on the underlying motivations of …

Consumers' Awareness And Perceptions Of Luxury Counterfeits, Murphy Aycock

Apparel Merchandising and Product Development Undergraduate Honors Theses

Counterfeiting is a global phenomenon. Because counterfeiting has drastically increased over the past several decades, it is easier for consumers to obtain counterfeited merchandise without any penalties. As the seriousness of the issue increases, companies and scholars suggest that consumer education and awareness may reduce the impact of counterfeit manufacturing.

Recently, the luxury goods industry has become one market that is highly affected by counterfeiting, due to their popularity with consumers (Phau, Teah, & Lee 2009). Based on a thorough analysis of literature, many factors have been examined that influence consumers’ attitudes and purchasing intentions towards luxury counterfeits. Results show …

Cross Cultural Comparison Of Factors Driving Luxury Consumption, Claire Williams

Apparel Merchandising and Product Development Undergraduate Honors Theses

The global luxury market continued to grow to $313-318 billion in 2018 and the market is estimated to reach about $442 billion in sales by 2025 (Arienti, Levato, Kamel, & Montgolfier, 2018). Despite the rapid growth of the luxury market, factors influencing consumers’ perceptions and purchase intentions toward luxury brands remain under investigated. Researchers found consumers rely on extrinsic attributes such as country of origin (CoO) when purchasing luxury products. The mixed results of CoO effect in prior studies yield a need for further research. Therefore, the purpose of this study is to examine the effects of CoO and the …