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Fashion Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Singapore Management University

Fashion industry

2017

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Full-Text Articles in Fashion Business

How To Design For Your Customers, Selma Bamadhaj, Nur Rulhuda Nov 2017

How To Design For Your Customers, Selma Bamadhaj, Nur Rulhuda

Research Collection Institute of Service Excellence

Selma Bamadhaj and Nur Rulhuda of Lully Selb school us in the importance of personalised service and turning customers into friends.