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Full-Text Articles in Fashion Business
Asian Luxury Retail Is Human, Stéphane J.G. Girod
Asian Luxury Retail Is Human, Stéphane J.G. Girod
Asian Management Insights
Digital giants such as Alibaba and Amazon, and online luxury specialists like Farfetch, Yoox and Net-a-Porter are thriving in Southeast Asia. Yet, even as online commerce sales is rising five times faster than the overall market, forecasters agree on one thing: online sales for luxury will flatten at around 25 percent of the total market by 2025.1Farfetch was bracing itself for this plateau when it clinched a partnership with Chanel in 2018. Their goal is to become the leading luxury retail operating system.