Fashion Business Commons^™

Impact Of Sex In Luxury Fashion Advertisements On Brand Attractiveness And Identification, Alyssa Dana Dana Adomaitis, Diana Saiki, Juan Del Pozo Severino

Publications and Research

Purpose

This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products, with limited research on its influence on the consumer. However, the use of sexuality in luxury advertisements may counter the ethical expectations of brands by the current consumer in the United States.

Design/methodology/approach

A sample of 1,266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement …

New Gender Identity In The Fashion Global Workforce, Malik Lee

Publications and Research

In the new global workplace, there is an estimation of at least 40% of employees do not identify as either male or female but rather transgender meaning non-binary, not identify as either male or female (Inclusion, 2023). While there is some acceptance of non-binary employees in the workplace, there are still challenges these individuals face from other LGBTQ employees. It is important that inclusion and diversity are among the human resources practices for all genders. In the United States, the EEOC (Equal Employment Opportunity Commission) was created as part of the 1964 Civil Rights Act, which as an effort to …