Fashion Business Commons^™

The Impact Of Individual Culture On Purchase Decisions Of Fast Fashion In Brazil, Lucie S. Speck

Senior Theses

Fast fashion is an emerging method of production in the apparel industry that is characterized by lower-quality materials and faster production timelines than the traditional methods of producing clothing. It is becoming a trending topic in modern business due to its negative social and environmental impact, as brands that use fast fashion production processes are constantly being criticized for inhumane labor practices and large amounts of textile waste.

This research proposes two models using a survey as its main research method. The first model determines how financial situation, collectivism as a cultural value, and education level impact whether social media …

The Truth Behind Fast Fashion: A Solution To The Issue, Kevin Trung Le

Senior Projects Spring 2023

This paper acknowledges the dominance of large fast fashion retailers in the clothing market. Due to globalization, there have been significant changes over the years as a result of their implementation of the clothing industry. This paper reveals that retailers have held enormous amounts of wealth and power without any oversight. Permitting them to profit from the absence of rules and laws everywhere in the world. A market with perfect competition has been drastically changed to one where maximizing opportunities for profit is the only goal. The industry has suffered greatly as a result of their willingness to pursue such …

Inditex: A Case Study In Transferring Fast Fashion To International Markets, Anna Stooksbury

Senior Theses

Using Industria de Diseño Textil, S.A. (Inditex) and its subsidiaries as a case study, this thesis is an analysis of the largest fashion group in the world and its success in transferring a unique fast fashion business model into almost 100 markets worldwide. This thesis examines the internationalization of a large company and the steps it must take to enter into a new market, including internationalization motivations, market selection, and entrance strategies (both physical and virtual). This analysis uses an in-depth case approach to analyze the fast fashion business model that has made Inditex a success. Using extensive secondary research, …

Buying Behaviors Of Generation X Women On Fast Fashion Products: A Mixed Methods Study, Yiyue Fan

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

Fast fashion has changed the world’s fashion industry and consumer behavior extensively. Not only has the fast fashion provided “hot” products that capture the latest fashion trends from the catwalk, but has also allowed consumers purchase products with affordable prices (Su et al., 2016). Generation X is an important age group to study since it “bridged pre-digital and digital cultures, liberal and neo-conservative political swings, material abundance and economic hardship, social engagement” and has an important role in bridging baby boomers and the Millennials (Katz, 2017). A lot of literature is available about Millennials consumer buying behavior, but very little …

Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

The fashion industry today is trapped in a competitive cycle of shorter and faster sales and production periods, requiring continual changing of styles, frequent renewal of products, and speed of availability. This high speed of the current fashion system has both positive and negative outcomes on the environment, the workers and the society. The purpose of this study is to provide a more comprehensive and macro perspective on speed, by acknowledging the conflicting perspectives of different stakeholders, focusing mainly on institutional actors. Ethnography, with emphasis on participant observation and interviews, was used as a research method, supported by secondary data …