Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Fashion Business
Influence Of Covid-19 On Changes In Dressing Behaviours Of U.S. Adults., Diana Saiki, Jay Kandiah, Alyssa Dana Adomaitis, James A. Jones
Influence Of Covid-19 On Changes In Dressing Behaviours Of U.S. Adults., Diana Saiki, Jay Kandiah, Alyssa Dana Adomaitis, James A. Jones
Publications and Research
The objective of this research was to assess the impact of the currently lived COVID-19 pandemic on dressing behaviours of a cross-section of the U.S. adult population. Participants (N = 844) completed a survey via Amazon Mechanical Turk which evaluated frequency of wearing of eight dressing categories—accessories, informal dress, formal dress, protective dress, hair practices, scent products, appearance enhancement, and make-up (females) prior to and during the pandemic. Physical, emotional and psychological self-care and demographics were also collected. Overall, during the pandemic participants engaged in less dressing behaviours, dressed informal clothing (e.g., jeans, t-shirts) and incorporated protective dress. These findings …