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Full-Text Articles in Fashion Business
Are Mature Female Consumers Well Served By The Fashion Retail Sector?, Amanda Ratcliffe
Are Mature Female Consumers Well Served By The Fashion Retail Sector?, Amanda Ratcliffe
Conference proceedings
The fashion retail sector is going through extremely challenging times with continuing globalisation and the ongoing impact of the recent global recession in many markets. Markets are highly competitive and companies must strive to craft strategies which will deliver competitive advantage. Across the developed and the developing world, populations are ageing. The trend is so marked as to have been termed an ‘Agequake’ by A.T. Kearney, (2011, 1) in terms of its predicted impact on economies, companies and most particularly, retailers. Women aged 50 and over are now one of the most powerful consumer groups in the UK, spending more …
Studying The Logic Of Luxury, Singapore Management University
Studying The Logic Of Luxury, Singapore Management University
Research@SMU: Connecting the Dots
The SMU Centre for Marketing Excellence is partnering with Asia’s luxury sector to navigate trends that are changing the face of retail.
See the book: The essence of luxury: An Asian perspective: LVMH-SMU Luxury Research Conference 2016