Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Fashion Business
Apparel Students' Perception Of Denim Quality In Relation To Price And Brand, Karli Haws
Apparel Students' Perception Of Denim Quality In Relation To Price And Brand, Karli Haws
Apparel Merchandising and Product Development Undergraduate Honors Theses
The purpose of this study is to evaluate apparel students’ perception of quality in denim jeans based on the influences of price and brand. The following research objectives were developed:
1. To determine if apparel students’ perceptions of garment quality are affected by price and brand.
2. To determine how apparel students perceive quality in a garment.
3. To determine if price and brand are indicators of quality to apparel students.