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Fashion Business Commons

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Physical Sciences and Mathematics

Theses/Dissertations

Consumer behavior

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Full-Text Articles in Fashion Business

Clueless: Revolutionizing Sustainable Fashion And Combating Overconsumption, Tanya Ravichandran Dec 2023

Clueless: Revolutionizing Sustainable Fashion And Combating Overconsumption, Tanya Ravichandran

Graphic Communication

“Clueless” revolutionizes sustainable fashion by combating wardrobe overconsumption and the industry’s carbon footprint, using AI to suggest personalized outfits from existing wardrobes tailored to weather and wear history. It enhances user engagement through features like outfit ‘shuffle’ and provides insights into wardrobe utilization and carbon impact.

It’s more than an app; it’s a step towards a greener wardrobe and a healthier planet.


Understanding Consumers' Use Experience On Electrically Heated Jacket: A Study On Online Review Using Topic Modeling, Md Nakib-Ul Hasan Aug 2022

Understanding Consumers' Use Experience On Electrically Heated Jacket: A Study On Online Review Using Topic Modeling, Md Nakib-Ul Hasan

LSU Doctoral Dissertations

The demand for heated jackets is anticipated to be fuelled by frequent temperature drops, severe winter weather, and increasing outdoor activities. Electrically heated jackets (EHJ) are primarily marketed through online distribution channels and expansion of online sales channels is expected to boost the global market. Consumers are increasingly relying on online reviews from other consumers to help them decide what to buy. Businesses also actively monitor and manage their online reviews to build trust in their brand and make it more likely that customers will buy. Traditional approaches for assessing customer behavior, such as market research surveys and focus groups, …