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Full-Text Articles in Fashion Business
Influence Of Fashion Involvement And Product Presentation On Consumers’ Online Impulse Buying, Sydney Buford
Influence Of Fashion Involvement And Product Presentation On Consumers’ Online Impulse Buying, Sydney Buford
Apparel Merchandising and Product Development Undergraduate Honors Theses
The buying and selling of goods online (e-commerce) has grown significantly in recent years and will continue to grow (Grand View Research, 2023). E-commerce platforms serve as an alternative environment to brick-and-mortar stores, providing customers with the opportunity to make impulse purchases. Due to this, it is important to understand the reasons why people make impulse purchases online. The purpose of this study was to examine the driving factors behind impulse purchase patterns within e-commerce platforms. Using the stimulus-organism-response theory, this study examined the impact of consumer characteristics and external stimulus on consumer’s impulse purchase behavior. In particular, the study …
The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri
The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri
Marketing Faculty Publications and Presentations
The future of retail is all about catering to the consumer. To survive retail’s newest challenge, retailers must understand what’s shaping consumer demand.
The Challenges And Opportunities Created By A Global Pandemic's Effects On Consumer Shopping Behavior Within The Fashion Retail Industry, Kate O'Connor
Undergraduate Honors Theses
The fashion retail industry has already been undergoing an extensive transformation since the introduction of e-commerce in the late 1990s. However, changes in consumer shopping behavior caused by the COVID-19 pandemic have fundamentally altered the industry in a matter of months. Because the COVID-19 pandemic is relatively recent, there is a lack of literature regarding the challenges and opportunities for fashion retailers in light of these changes in consumer behavior. This project will illuminate the challenges and opportunities created by the COVID-19 pandemic for the different distribution modes in the fashion retail industry: brick and mortar stores, e-commerce, and omnichannel …