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Full-Text Articles in Fashion Business
Ruled By Venus, Audrey Marie Cathalifaud
Ruled By Venus, Audrey Marie Cathalifaud
Marketing
The following report contains a plan for the creation of and marketing of my own brand, Ruled By Venus. The report describes plans for brand development, segmentation and targeting, competition research, positioning, and social media marketing. All of the clothes seen in this report were designed and sewed by me. My passion for creative, sustainable fashion is the foundation for this brand.
The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen
The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen
CMC Senior Theses
This paper analyzes how fast fashion has impacted future trends of the fashion industry. Due to globalization, the fast fashion industry has been able to create new norms of over-consumerism and international labor. Because of this, the fast fashion industry is able to mass produce in a way consumers have never seen before, in addition to making it all at extremely low prices. However, fast fashion brands are only able to mass produce cheap goods through unethical methodologies; these methodologies include unsustainable materials and practices, inhuman labor conditions and wages, and by making sizes that exclude bigger bodies. Consumers are …
Fashion Merchandising: An Augmented Reality, Naeha A. Sayed
Fashion Merchandising: An Augmented Reality, Naeha A. Sayed
Dissertations, Theses, and Capstone Projects
There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the …
Mapping How Culture In New York City And London Influences Respectively The Iconic Fashion Brands Of Kors And Mcqueen: A Case Study, Carol Brathwaite
Mapping How Culture In New York City And London Influences Respectively The Iconic Fashion Brands Of Kors And Mcqueen: A Case Study, Carol Brathwaite
Dissertations, Theses, and Capstone Projects
This thesis is an explanatory case study that applies geographic information systems (GIS) data, biographical data, and other secondary data. It includes mainly qualitative data collection and analysis; furthermore, the study examines quantitative data on the cultural events offered within each city. Overall, this case study adopts a theoretical perspective. The two individual cases (based on a multiple, holistic case-study design framework) of fashion culture in New York City and London, as per Michael Kors and Alexander McQueen respectively, represent ‘confirmatory cases or presumed replications of the same phenomenon’ (Yin 2014:59). Each describes the house’s fashion aesthetics as well as …
The Quincy Brand, Jessica Pelton
The Quincy Brand, Jessica Pelton
Graphic Communication
The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.
Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski
Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski
UNLV Theses, Dissertations, Professional Papers, and Capstones
This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.