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- AND EDUCATION (1)
- Alan Shawn Feinstein Graduate School (1)
- And Education on Students’ Buying Attitudes Towards Ethical and Socially Responsible Products (1)
- CORPORATE SOCIAL RESPONSIBILITY: FALLACIES AND FLA (1)
- Christina Blundin (1)
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- Elena Perova (1)
- Ethical (1)
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- Johnson & Wales University (1)
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- Siraprapa Dusadeewanich (1)
- Social Media (1)
- Socially responsible (1)
- Student's purchase decision (1)
- Suphamas Chatvisedphan (1)
- The Impact of Nationality (1)
- Twitter (1)
- Xuebo Wang (1)
Articles 1 - 2 of 2
Full-Text Articles in Fashion Business
Twitter Technology Trampling Fashion Designs: The Effects Of Twitter On The Fashion Industry., Margaret K. Reder
Twitter Technology Trampling Fashion Designs: The Effects Of Twitter On The Fashion Industry., Margaret K. Reder
Pell Scholars and Senior Theses
The fashion industry continuously faces the issue of fashion piracy, retailers intentionally copying fashion designs from the runway and cheaply manufacturing them to sell at a low price. While large retailers are soaring, many young designers are struggling to survive. Fashion labels are turning to better marketing strategies and the use of social media to increase their popularity, image and revenue. This thesis covers the rise of Twitter, and how fashion designers, specifically Diane Von Furstenberg, Nanette Lepore, and Tory Burch, use Twitter and for what purpose. My goal is to determine if the use of Twitter fosters brand growth …
The Impact Of Nationality, Gender, And Education On Students’ Buying Attitudes Towards Ethical And Socially Responsible Products, Christina Blundin, Suphamas Chatvisedphan, Siraprapa Dusadeewanich, Elena Perova, Xuebo Wang
The Impact Of Nationality, Gender, And Education On Students’ Buying Attitudes Towards Ethical And Socially Responsible Products, Christina Blundin, Suphamas Chatvisedphan, Siraprapa Dusadeewanich, Elena Perova, Xuebo Wang
MBA Student Scholarship
In today’s corporate climate, a company’s ethical and social responsible (ESR) involvement raises concern amongst consumers. Companies seek methods to demonstrate their high level of ESR in order to win customers’ loyalty. Prior research has been performed examining different variables with regards to the purchase of ESR products. This study utilizes empirical evidence from a private university in Rhode Island, Johnson & Wales University to investigate the significance of demographic variables such as nationality, gender and educational level with regards to students' ESR buying attitude. Additionally considered and analyzed external factors are product price, advertisement and industry concern. Results indicate …