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Full-Text Articles in Fashion Business
Ethically Minded Consumer Behavior Of Apparel: An Examination Of Antecedents And Consequences, Maja Hrlec Gorše, Mateja Kos Koklič, Anže Zalokar
Ethically Minded Consumer Behavior Of Apparel: An Examination Of Antecedents And Consequences, Maja Hrlec Gorše, Mateja Kos Koklič, Anže Zalokar
Economic and Business Review
This research examines the ethically minded consumer behavior (EMCB) and its antecedents and consequences in the context of ethical clothes. Its objective is to test the relationships among the reasons for and against buying, subjective knowledge, EMCB and intention to purchase ethical clothes. The authors use survey data from 280 consumers to test the conceptual model. Support is provided for the majority of the hypothesized relationships: reasons for buying and subjective knowledge positively and reasons against buying negatively affect EMCB, and EMCB in turn positively influences the intention to purchase. Additionally, reasons against buying decrease the intention. The study also …