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Inditex: A Case Study In Transferring Fast Fashion To International Markets, Anna Stooksbury
Inditex: A Case Study In Transferring Fast Fashion To International Markets, Anna Stooksbury
Senior Theses
Using Industria de Diseño Textil, S.A. (Inditex) and its subsidiaries as a case study, this thesis is an analysis of the largest fashion group in the world and its success in transferring a unique fast fashion business model into almost 100 markets worldwide. This thesis examines the internationalization of a large company and the steps it must take to enter into a new market, including internationalization motivations, market selection, and entrance strategies (both physical and virtual). This analysis uses an in-depth case approach to analyze the fast fashion business model that has made Inditex a success. Using extensive secondary research, …