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Full-Text Articles in Fashion Business
Country Of Origin Impact On Consumer Perception Of Value In Fast Fashion, Katherine Walter
Country Of Origin Impact On Consumer Perception Of Value In Fast Fashion, Katherine Walter
Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research
With fast fashion growing rapidly, insight onto consumers perception of the value for the country of origin in this sector of the retail industry is a topic that needs to be delved into deeper. While there are studies over the impact of country of origin and fast fashion separately, the correlation between these two dimensions has yet to be reviewed. The purpose of this study is to identify consumers perception of the overall value of fast fashion merchandise based on country of origin. Through a questionnaire, participants were asked open and closed-ended questions about specific factors of value based on …
Millennials' Acceptance Of Voice Activated Shopping, Katelyn Nicole Sorensen
Millennials' Acceptance Of Voice Activated Shopping, Katelyn Nicole Sorensen
Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research
The rise of voice technologies has changed the way individuals complete tasks and interact with their devices. Retail companies are now offering voice features to shop for products, but there is a gap in literature about consumers’ acceptance of using voice technology to make purchases. Previous studies have compared the different brands of voice technologies, investigated privacy issues, or explained the acceptance of voice technology. Millennials’ acceptance and shopping through voice technologies have not been researched before. Kääriä (2017) calls for future studies to focus on voice technologies, since the technology is constantly improving, and new forms are entering the …