Fashion Business Commons^™

Apparel Students' Perception Of Denim Quality In Relation To Price And Brand, Karli Haws

Apparel Merchandising and Product Development Undergraduate Honors Theses

The purpose of this study is to evaluate apparel students’ perception of quality in denim jeans based on the influences of price and brand. The following research objectives were developed:

1. To determine if apparel students’ perceptions of garment quality are affected by price and brand.

2. To determine how apparel students perceive quality in a garment.

3. To determine if price and brand are indicators of quality to apparel students.

An Evaluation Of The Quality Of Mens 100% Cotton Jersey Knit T-Shirts Representing Three Retail Categories, Jeanne Oakes Badgett

Theses and Dissertations--Retailing and Tourism Management

The purpose of this research was to evaluate the quality of design, materials, construction, appearance, and performance of mens 100% cotton jersey knit t-shirts from three retail categories: mass merchant, fast fashion, and better. These retail categories were represented by brands Fruit of the Loom, H&M, and Brooks Brothers, respectively. A convenience sample was comprised of 78 t-shirts. 13 white and 13 navy t-shirts from each brand were used for testing according to ASTM and AATCC standards and specifications. Evaluations and measurements were conducted before washing, and after one, five, ten, and twenty laundry cycles. The t-shirts were evaluated for …