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Full-Text Articles in Fashion Business
Is Fast Fashion A Concern Of The Everyday Teen?, Mariah N. Cruz
Is Fast Fashion A Concern Of The Everyday Teen?, Mariah N. Cruz
Student Research Symposium
The phrase “fast fashion” refers to getting clothes at extremely low costs to keep up with the newest fashion trends. When we purchase items, we don’t put much thought into where our clothing goes after we “get rid” of them. The saying “Out of sight, out of mind” is apparent when it comes down to consumers and letting go of old clothes. Our only concern as consumers is the next big thing. The fashion industry has drastically changed over the past two decades and trends play a huge role in this push for mass production. We as a society are …
Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski
Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski
UNLV Theses, Dissertations, Professional Papers, and Capstones
This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.