Open Access. Powered by Scholars. Published by Universities.®

Fashion Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 4 of 4

Full-Text Articles in Fashion Business

Fashion Merchandising: An Augmented Reality, Naeha A. Sayed May 2019

Fashion Merchandising: An Augmented Reality, Naeha A. Sayed

Dissertations, Theses, and Capstone Projects

There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the …


Effectiveness Of Old Dominion University's Fashion Merchandising Program, Christie Martin Aug 2013

Effectiveness Of Old Dominion University's Fashion Merchandising Program, Christie Martin

OTS Master's Level Projects & Papers

The purpose of this study was to evaluate the effectiveness of the Old Dominion University Fashion Merchandising program in preparing students to enter the fashion industry as properly prepared employees.


Ua12/2/1 College Heights Herald - Magazine, Wku Student Affairs Mar 1986

Ua12/2/1 College Heights Herald - Magazine, Wku Student Affairs

WKU Archives Records

Special magazine edition of the College Heights Herald.

  • Humphreys, Mack. Thrash! – Skateboarders
  • Meehan, Mary. Out of Bounds – Essay
  • Harris, Carla. South Africa: Points of View – Apartheid, Brett Kennard, Victor Ngubeni, Don Morton
  • Jessie, Lisa. Stretching Your Pay Check: Women’s – Fashion
  • Richards, Toya. Stretching Your Pay Check: Men’s – Fashion


Ua12/2/1 Spring Fashions, Wku Student Affairs Feb 1977

Ua12/2/1 Spring Fashions, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald regarding fashion.

  • Kerrick, Sara. Hair Clips, Simple Chains Add Accent
  • Sanders, Linda. Old Jeans, Remnants Provide Materials for Creative Fashions
  • Ribar, Richard. Jeans, T-Shirts are Always In on the Hill
  • Owen, Karen. Diets: Students Try to Get Winter Bodies in Summer Clothes
  • Hepp, Jan. Eye-Catching, Comfortable Shoes Essential Part of Spring Wardrobe
  • Spring and Perfume are in the Air
  • Wildman, Judy. Gowns, Traditional or Contemporary, are Special Choices for Spring Brides
  • Old Shirts Passe; Stylish Sleep Water Includes Teddy
  • Sanders, Linda. Three-Piece Suit, “Create-A-Dress” Perfect for the Elegant Couple
  • Mears, Teresa. There’s No …