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Full-Text Articles in Fashion Business
Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson
Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson
Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research
Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for popularity among all other online social networks. Pinterest, Instagram, Wanelo, and Snapchat have allowed for consumers to share their everyday lives, as well as the products that define their personal cultures. Products that require less financial and social risk tend to not only be influenced by online social networking websites, but also by peers (Kim & Sung, 2008). Products that require more financial and social risk tend to be influenced by family members and the amount of Internet product search behavior (Drozdenko, Jensen, & Coelho, 2012). Little …
Ua94/6/17 Student / Alumni Personal Papers Wku Annie Reis, Wku Archives
Ua94/6/17 Student / Alumni Personal Papers Wku Annie Reis, Wku Archives
WKU Archives Collection Inventories
Records created by and about Annie Reis during her years as a student at Western Kentucky State Normal School.