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Articles 1 - 3 of 3
Full-Text Articles in Fashion Business
Fashion Brand Love: Application Of A Cognition–Affect–Conation Model, Tae-Im Han, Dooyoung Choi
Fashion Brand Love: Application Of A Cognition–Affect–Conation Model, Tae-Im Han, Dooyoung Choi
STEMPS Faculty Publications
A large numbers of studies have supported the crucial role of brand love in consumer–brand relationships; however, research that examines fashion brand love and its relationship with cognitive aspects and self-concept congruency remains limited. Therefore, the purpose of this study was to identify important factors that are associated with fashion brand love. A questionnaire in which participants provided self-reported responses was created to measure the constructs and structural equation modeling (SEM) and independent sample t-tests were conducted to test the hypothesized relationships. Our results indicated that consumers who know more about fashion brands are more likely to have stronger emotional …
Objective Knowledge, Subjective Knowledge, And Prior Experience Of Organic Cotton Apparel, Han Tae-Im
Objective Knowledge, Subjective Knowledge, And Prior Experience Of Organic Cotton Apparel, Han Tae-Im
STEMPS Faculty Publications
The purpose of this research is to examine the relationships between objective knowledge, subjective knowledge, and prior experience of organic cotton apparel and their effects on purchase behaviors. The sample of the present study consisted of Millennial consumers living in the United States. Multiple regression and cluster analysis were used to assess the relationship among variables. Objective and subjective knowledge related to organic cotton apparel had a weak relationship suggesting they are distinct measures of knowledge. Direct experience, indirect experience, and education level were significant predictors of subjective knowledge, however, they had insignificant effects on objective knowledge. Furthermore, consumers who …
Use Of Undergraduates As Participants In Clothing And Textiles Research, Kim K.P. Johnson, Sharron J. Lennon, Jung Mee Mun, Jayoung Koo, Angella Kim, Dooyoung Choi, Nayeon Yoo
Use Of Undergraduates As Participants In Clothing And Textiles Research, Kim K.P. Johnson, Sharron J. Lennon, Jung Mee Mun, Jayoung Koo, Angella Kim, Dooyoung Choi, Nayeon Yoo
STEMPS Faculty Publications
Social science researchers (e.g., psychology, marketing) have questioned the practice of using undergraduates (UGs) as research participants; by the end of the 20th century, the use of UGs in consumer behavior research was trending upward. Peterson (2001, p. 451) reported that for the Journal of Consumer Research, “the percentage using college students has steadily increased, from 23% in the first volume to 89% in the most recent volume.” Further, he noted that “86% of the empirically based articles appearing in the Journal of Consumer Psychology since its inception in 1992 have employed college students as subjects” (p. 451). Similar figures …