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Full-Text Articles in Fashion Business
The Apparel Industry And The Lasting Impact Of Fast Fashion, Katelyn Collison
The Apparel Industry And The Lasting Impact Of Fast Fashion, Katelyn Collison
Marketing Undergraduate Honors Theses
Personal style is how everyone expresses their individuality and personality; there is nothing inherently wrong with wanting to buy clothes to do that. The issue arrives when big corporations take advantage of this and sell products to consumers that end up hurting rather than healing. It is often forgotten how much of an impact big business has on our everyday lives; they can affect our economy, our atmosphere, or even our daily interactions. Customers are beginning to realize that there are positive and negative consequences to their purchases. On one hand, shopping is a great way to boost the economy, …
The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen
The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen
CMC Senior Theses
This paper analyzes how fast fashion has impacted future trends of the fashion industry. Due to globalization, the fast fashion industry has been able to create new norms of over-consumerism and international labor. Because of this, the fast fashion industry is able to mass produce in a way consumers have never seen before, in addition to making it all at extremely low prices. However, fast fashion brands are only able to mass produce cheap goods through unethical methodologies; these methodologies include unsustainable materials and practices, inhuman labor conditions and wages, and by making sizes that exclude bigger bodies. Consumers are …