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Antecedents Of Apparel Subscription Box Choice: Understanding Predictors To Use Apparel Subscription Service, Md Abdullahil Kafi
Antecedents Of Apparel Subscription Box Choice: Understanding Predictors To Use Apparel Subscription Service, Md Abdullahil Kafi
LSU Doctoral Dissertations
With the rise of online shopping apparel merchandising and retailing has experienced tremendous reformation. In this regard, the online apparel subscription services have become an important trend in a global retailing context. In the U.S. apparel subscription service retailers reported that the market grew by more than 100 percent from 2013 to 2018 and it continues to grow steadily.
The purpose of this study was to investigate the antecedents of online apparel subscription services, and to better understand consumers’ attitudes towards online subscription service items in the context of the extended Unified Theory of Technology Acceptance and Usage (UTAUT2). This …