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Full-Text Articles in Fashion Business
Digital To Phygital: An Analysis Of How A Better Collaboration Between Interior Designers And Mobile App Developers Could Improve The Future Of Retail, Hayden Wyrick
Interior Design Undergraduate Honors Theses
Interior designers and mobile app developers equally play a role in the design of omnichannel retailing spaces (either within the physical or digital realm) where retailers and consumers interact with each other; yet they hardly work in tandem. Omnichannel retailing creates a seamless experience for consumers when interacting with a retailer and allows them to purchase items in a cross-channel setting. Consumer expectations of retailers’ omnichannel approaches are increasing, and therefore this study investigates two of the most successful retailers, Walmart and Amazon, through a qualitative approach of case studies, interviews, and public observations. This study intended to explore the …