Fashion Business Commons^™

An Evaluation Of Sustainability In Consumption: The Behaviors Behind Purchase, Care, And Disposal Of Apparel, Ana La Rosa

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

Fashion trend cycles have become increasingly fast-paced and unsustainable due to competition and consumer demand in the apparel sector. Despite having sustainable apparel choices available, consumers seem reluctant to adopt sustainable changes in their consumption habits due in part to the market allure of rapid turnover of goods, better known as ‘Fast Fashion’. Paired with aggressive marketing campaigns that encourage increased consumption beyond need, the apparel industry keeps expanding at alarming rates around the world. Although it has been identified that consumers increasingly care about the unethical behaviors in the industry that negatively impact the environment, this feeling does not …

Country Of Origin Impact On Consumer Perception Of Value In Fast Fashion, Katherine Walter

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

With fast fashion growing rapidly, insight onto consumers perception of the value for the country of origin in this sector of the retail industry is a topic that needs to be delved into deeper. While there are studies over the impact of country of origin and fast fashion separately, the correlation between these two dimensions has yet to be reviewed. The purpose of this study is to identify consumers perception of the overall value of fast fashion merchandise based on country of origin. Through a questionnaire, participants were asked open and closed-ended questions about specific factors of value based on …

Consumers' Awareness And Perceptions Of Luxury Counterfeits, Murphy Aycock

Apparel Merchandising and Product Development Undergraduate Honors Theses

Counterfeiting is a global phenomenon. Because counterfeiting has drastically increased over the past several decades, it is easier for consumers to obtain counterfeited merchandise without any penalties. As the seriousness of the issue increases, companies and scholars suggest that consumer education and awareness may reduce the impact of counterfeit manufacturing.

Recently, the luxury goods industry has become one market that is highly affected by counterfeiting, due to their popularity with consumers (Phau, Teah, & Lee 2009). Based on a thorough analysis of literature, many factors have been examined that influence consumers’ attitudes and purchasing intentions towards luxury counterfeits. Results show …

An Exploratory Study Of The Impact Of Acculturation On Fashion Consumption Among Hispanic Immigrants In The U.S., Laura Toloza

Graduate Theses and Dissertations

With a population of 58 million in 2016, the Hispanic immigrant population in the U.S. is expected to grow nearly 30% by 2060 (Hispanic influence, 2016). Immigrants are affected by acculturation and often have difficulty maintaining their culture of origin. Prior studies have revealed acculturation influences on consumer behaviors, but despite the increased population and purchasing power of Hispanic immigrants in the U.S., few studies have explored the ways in which acculturation influences shopping behaviors for fashion products among Hispanic consumers. The purpose of this study is to explore the general attitude related to shopping (i.e., shopping orientation) of Hispanic …

Millennials' Acceptance Of Voice Activated Shopping, Katelyn Nicole Sorensen

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

The rise of voice technologies has changed the way individuals complete tasks and interact with their devices. Retail companies are now offering voice features to shop for products, but there is a gap in literature about consumers’ acceptance of using voice technology to make purchases. Previous studies have compared the different brands of voice technologies, investigated privacy issues, or explained the acceptance of voice technology. Millennials’ acceptance and shopping through voice technologies have not been researched before. Kääriä (2017) calls for future studies to focus on voice technologies, since the technology is constantly improving, and new forms are entering the …

Fashion Merchandising: An Augmented Reality, Naeha A. Sayed

Dissertations, Theses, and Capstone Projects

There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the …

Visualizing The Decline Of The Corset Business, Iris Finkel

Dissertations, Theses, and Capstone Projects

The corset defined a woman’s silhouette for nearly four hundred years. It continues to fascinate and inspire new ways to study its place in culture. Taking a digital humanities approach, my project encompasses visualizations of metadata from advertisements for foundation garments in Harper’s Bazaar, Ladies’ Home Journal, and Vogue from 1905 through 1929. These visualizations represent the marketing behavior of corset manufacturers, a well-established group of businesses that benefited from the industrial revolution to produce and sell a type of garment that held a constant place in women’s wardrobes.